MILGAMMA N
A real success story: Milgamma N became the fourth best-selling OTC drug in the country within 4 years (moved up from 62nd position), (IMS data). Strategy, brand positioning and key headline is implemented step by step throughout Europe. PR, Pharmacist education, Social Media, Special digital tools, OOH, TV commercials have been designed and implemented by Webster. Key message: 30,000 people a month can not be wrong! Back pain can be treated, not just suppressed.
Driclor Solution
Full service OTC product campaign (strategy, positioning, claim, Art work, OOH). "Find one difference. Driclor: Winner in the fight against sweating."
Flixonase
Full service product campaign (strategy, positioning, claim, Art work). Key message: “Every sense has its sense”.
FSME immun/tick-borne encephalitis
Full service product campaign. Key message: "A dangerous animal may not be the size of a bear".
Rotarix
Full service product and disease awarness campaign targeting parents. Key message: "Stronger than the virus."
TWINRIX/hepatitis A & B
Full service product and disease awarness campaign for travelers. Key message: "Travel without risk. Insure yourself with vaccination."
Astra Zeneca Respiratory
Strategy and communication project-the Respiro division of AstraZeneca. Exploring new pathways for the treatment of respiratory conditions.
Cosentyx
Visual concept, messaging and symposium for healthcare professionals for the product Cosentyx. "75% clear skin is not enough for me."
Bonviva – Launch Campaign
Launch of Brand BONVIVA on the Slovak Market – proposal of Strategy, Key visuals, HCPs education workshops, Public Relations, Patient Advocacy Cooperation. Key Message: "Once monthly for strong bones."
Partner
Proposal of a strategy, slogan and visual concept for the promotion of the PARTNER pharmacy chain, leveraging the dominance and strength of Phoenix.
MILGAMMA N
A real success story: Milgamma N became the fourth best-selling OTC drug in the country within 4 years (moved up from 62nd position), (IMS data). Strategy, brand positioning and key headline is implemented step by step throughout Europe. PR, Pharmacist education, Social Media, Special digital tools, OOH, TV commercials have been designed and implemented by Webster. Key message: 30,000 people a month can not be wrong! Back pain can be treated, not just suppressed.
Driclor Solution
Full service OTC product campaign (strategy, positioning, claim, Art work, OOH). "Find one difference. Driclor: Winner in the fight against sweating."
Flixonase
Full service product campaign (strategy, positioning, claim, Art work). Key message: “Every sense has its sense”.
FSME immun/tick-borne encephalitis
Full service product campaign. Key message: "A dangerous animal may not be the size of a bear".
Rotarix
Full service product and disease awarness campaign targeting parents. Key message: "Stronger than the virus."
TWINRIX/hepatitis A & B
Full service product and disease awarness campaign for travelers. Key message: "Travel without risk. Insure yourself with vaccination."
Astra Zeneca Respiratory
Strategy and communication project-the Respiro division of AstraZeneca. Exploring new pathways for the treatment of respiratory conditions.
Cosentyx
Visual concept, messaging and symposium for healthcare professionals for the product Cosentyx. "75% clear skin is not enough for me."
Bonviva – Launch Campaign
Launch of Brand BONVIVA on the Slovak Market – proposal of Strategy, Key visuals, HCPs education workshops, Public Relations, Patient Advocacy Cooperation. Key Message: "Once monthly for strong bones."
Partner
Proposal of a strategy, slogan and visual concept for the promotion of the PARTNER pharmacy chain, leveraging the dominance and strength of Phoenix.